Tora Labs LLC is a Pennsylvania company building Hiulix, the AI sales agent for managed service providers. One founder, $50,000 of his own money, no outside investors, no revenue yet. Everything on this page can be verified against the public record or is labelled as a plan.
Nodirbek is the founder, organizer and sole owner of Tora Labs LLC, and the company's principal executive — product, strategy, customer acquisition, partnerships and operations. He identified the opportunity, built the SalesmateAI MVP himself, formed the Pennsylvania entity, and capitalised the company with $50,000 of his own funds.
The business plan this site is built from is deliberately conservative about his background: it records what is documented and declines to assert anything beyond it. That is unusual, and it is the right instinct. The case for him running this company rests on execution that can be checked — an entity that exists, a product that runs, capital that is committed — rather than a résumé.
He is also, for the first stretch of this, the sales team. Every early pilot is onboarded by him personally, which is both a constraint on how fast the company can grow and the reason early customers get an unusually direct line to the person who can change the product.
Founder & Chief Executive Officer · Philadelphia, Pennsylvania
Documented items only. Where the record establishes an offer or an application rather than a completed qualification, it is written that way here.
The long-term platform is an AI sales workforce — several specialised agents covering qualification, appointments, follow-up, support and reactivation. None of that is a reason to skip the part that has to work first.
Stage one is a website widget. Stage five is a floor like this one, and the distance between them is entirely made of customers we do not have yet.
Finish MVP testing, harden the website integration, ship analytics, set initial pricing, interview customers, onboard the first pilots. Measured on active pilots, conversations, qualified leads and whether anyone comes back.
Introduce paid subscriptions and usage billing, build a real onboarding and support process, get the first integrations in. The point is one piece of evidence: that someone will pay a recurring fee for this.
Grow the customer base, improve answer quality, add CRM integrations, start early voice work, build case studies, measure customer ROI. Retention is prioritised over raw acquisition, deliberately.
First engineering and customer-success hires, wider integrations, stronger security, advanced analytics, expanded voice. This is where the company stops being one person.
Enterprise plans, role-based access, audit logging, configurable retention, enterprise onboarding and partner channels — built when enterprise customers actually require them, not before.
2–3 people in year one, 5–7 in year two, growing toward 25–35 by year five — engineering, AI development, sales, customer success, operations. Planning targets, drawn on Philadelphia's existing tech labour market rather than a market that would have to be created.
The company is funded entirely by its founder: $50,000 of personal money, committed, for 100% of the membership interest. No investors, no lenders, no grants. That is a real constraint — it is why the first eighteen months concentrate on small and lower mid-market customers, where sales cycles are short, rather than chasing enterprise deals the company cannot yet service.
It is also why the software is built the way it is. There is no leased office, no inventory and no specialised equipment; the product is a website component and cloud infrastructure. The allocation on the left is the plan's own, and like everything else here it is a planning figure that will be corrected by what actually happens.
Ask it something we would rather not answer. How it handles that tells you more about this company than this page does.
Talk to the agentOr email Toralabs@outlook.com and it reaches Nodirbek directly.
Hi — I'm Hiulix, the agent Tora Labs sells to MSPs. This is me doing the job on our own site, so you can judge it by how this goes rather than by a deck.
Tell me about your MSP — or ask me anything.
